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[P] Marketing Science: How we use our ML scores to optimize marketing campaigns

I have previously posted about our internal Machine Learning pipeline, pipe, and its technical infrastructure. We, as data/marketing scientists at my company, also spend time on making sure that the ML scores are used in interventions. I found there to be many posts about how to build ML models yet very few about how to set up experiments and what optimization actually looks like.

So I wrote one for a simple setup.

Also, feel free to AMA about working as a remote data scientist.

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