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[P] Marketing Science: How we use our ML scores to optimize marketing campaigns

I have previously posted about our internal Machine Learning pipeline, pipe, and its technical infrastructure. We, as data/marketing scientists at my company, also spend time on making sure that the ML scores are used in interventions. I found there to be many posts about how to build ML models yet very few about how to set up experiments and what optimization actually looks like.

So I wrote one for a simple setup.

Also, feel free to AMA about working as a remote data scientist.

submitted by /u/datadem
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Toronto AI is a social and collaborative hub to unite AI innovators of Toronto and surrounding areas. We explore AI technologies in digital art and music, healthcare, marketing, fintech, vr, robotics and more. Toronto AI was founded by Dave MacDonald and Patrick O'Mara.